Debunk the myth: “Drug addiction only happens to others.”

This is perhaps the most dangerous myth we hold. The truth? Addiction can happen to anyone. It does not see age, class, intelligence, or background. It begins in silence- often mistaken for fun, freedom, or coping—and before anyone realizes, it turns into a deep, invisible trap. There’s rarely a warning bell. The user feels euphoric highs, while their mind, body, and future quietly spiral out of control. The aftermath is brutal: withdrawal symptoms, broken families, lost opportunities, and lives forever altered.

As the Kerala Police, we see this tragedy unfold far too often- not just in dark alleys, but in bright sidewalks in educational institutions, quiet homes, and neighbourhood corners. This is a menace that can be prevented, but only if every citizen becomes a part of the solution. Here's how:

1. Parents: The first line of protection

• Talk openly to your children about the dangers of drugs. Silence creates curiosity; conversation builds clarity.
• Be observant of behavioral changes. Sudden withdrawal, frequent mood swings, new peer circles, loss of appetite, or sleep irregularities.
• Keep emotional channels open. Children who feel heard and loved are less likely to seek escape in substances.
• Monitor internet activity and phone usage, especially around adolescence.
• Avoid glorifying alcohol or tobacco consumption in family events. It normalizes substance use.

2. Students: Own your future

• Know that drug use isn’t rebellion or fashion- its self-destruction disguised as a thrill.
• Learn to say “No” confidently and walk away from peer pressure. True friends will never push you into harm.
• Understand the legal consequences- even possession of small quantities is a punishable offence.
• Take care of your mental health. Stress, anxiety, and depression often lead young minds to seek escape in substances. Talk to counselors. Ask for help.

3. Shopkeepers & Businesses: Be Responsible Sellers

• Do not sell tobacco or intoxicating substances near schools or colleges. It is illegal and unethical.
• Watch for patterns- suspicious repeat customers, minors trying to buy restricted items, or bulk purchases without explanation.
• Inform the nearest police station or PRO if you suspect any substance peddling.
• Use CCTV and ID checks to maintain transparency and safety.

4. Ward Members & Elected Representatives: Community Guardianship

• Organize awareness campaigns, or public meetings in your wards. Prevention starts with education.
• Coordinate with police to conduct anonymous tip drives so that residents can report drug peddling without fear.
• Encourage the creation of youth clubs, sports activities, and art programs that channel energy and time positively.
• Work with schools to establish Drug-free ward committees that keep the issue under consistent community watch.

5. Hospitals & Healthcare Providers: Early Intervention is Key

• Train doctors and nurses to identify early signs of substance use, especially among teens and young adults.
• Offer confidential counseling and referral services. Many addicts want to quit but don’t know where to go.
• Collaborate with police to ensure rehabilitation is prioritised over punishment where appropriate.
• Create a safe, stigma-free space for families who seek help.

6. Society at Large: Be Alert, Not Apathetic

• If you see suspicious gatherings, strangers loitering, or unusual packages being exchanged-report it!
• Don’t dismiss young people as “just experimenting.” The road from experimentation to addiction is short and steep.
• Celebrate and support those who have recovered from addiction. They are not criminals, but survivors.

Kerala Police: Always by Your Side

Our Anti-Narcotics Task Force, Janamaithri Police, and Student Police Cadets work tirelessly to keep our communities safe. But we cannot win this war alone. Every school, every family, every ward must become a fortress against drugs.

Let this not just be a campaign. Let it be a collective cry for a safer, healthier, and stronger Kerala. Say no to drugs—not just with your words, but with your vigilance, your values, and your voice.

Together, we can protect dreams, preserve families, and save lives.

Say No to Drugs. Say Yes to Life.
– Kerala Police Public Relations Office
In service, for a drug-free tomorrow.